While perusing the good old world of online cat videos during my lunch break yesterday, I came across a clip that taught me to be even more thankful for companies like Bella Canvas and Next Level Apparel.
A young man--whom I won't name or link to--with a large following on everyone's favorite video-sharing platform, tried to explain to his followers why he was tripling the price of his name brand item, a personal hygiene product he promised his followers could buy for $150 if they preordered, but if not, would have to buy for $450 after preorders.
His rationale? The higher the price, the more "luxury" the item. That is, while recognizing that he himself wouldn't pay the larger price, and that nothing about the product would change to make it worth the higher tag, if he raised the price and kept quantities limited consumers would think the item is more "luxury" than otherwise and would feel privileged to buy it.
In theory it all comes down to this: do you enjoy spending more money for the exact same item because you can? And if you can, does that make you feel like you're part of an exclusive group?
Maybe. Maybe not.
Some consumers probably do prefer higher-priced items even if they know the higher price tag doesn't necessarily guarantee higher quality. That makes certain items "status symbols." But we at bulkthreads.com generally feel that the correlation between high price and luxury good doesn't have to be so excluding, especially if the higher tag does not, in any form, guarantee a better product.
These brands are quality--we've written about the luxurious feel of 100% ringspun cotton and the fabulous fit of Bella Canvas wholesale t-shirts for a while now, and we know that buying one of these for such low wholesale prices doesn't in any way, shape, or form indict the BC3001 of low quality.
In fact, you can essentially buy the same blank t-shirt from a retail location--with some company other than Next Level or Bella Canvas attached to the logo--for $25. That's an expensive tee for a blank shirt. If it's got an exclusive design on the front, that's one thing. But if you're paying so much for nothing different than the tee you see here, do you feel like you're getting higher quality?
This is one of the many reasons we started bulkthreads.com. We want to offer you, whether you're buying 1k tee shirts for your company or 1 for you, access to amazing wholesale blank tees at amazing wholesale prices. We want you to get luxury, but we aren't interested in artificial scarcity or artificial pricing.
You're the ones who should we determining whether the blank shirt or performance polo you're wearing is luxury or not. And that determination comes because of how the shirt performs--how does it wear? How long does it last? How does it fit? How well does it print? Most of all, how does it make you feel?
No matter what, we aren't going to be pretentious about our t-shirts and tank tops. We want you to find what you want and be able to buy as many as you like.
The BT Team
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